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Uganda tourism to benefit from Chinese

Tourism Uganda, the national tourism agency, and stakeholders are in discussions aimed at finding practical ways of getting Uganda a slice of the Chinese outbound market. Uganda won Chinese Approved Destination Status (ADS) last year, opening the way for Chinese group visits to the country.

Solomon Rutega, the deputy head of the mission at the Ugandan embassy to Beijing, recently briefed industry players on the market's specifics. Rutega said the ADS, awarded last year and the recent visits to Uganda by Chinese Premier Wen Jia Bao as well as a group of Chinese outbound tour operators last June, had provided an ideal stepping-stone into the Chinese market.

He revealed that with 23% of her population of 1.3 billion, now in the middle class bracket, China was a big tourist market, generating 31 million tourists annually. He also said that a survey carried out during a seminar conducted by the Kenya, Tanzania, Rwanda and Burundi embassies, revealed that the Chinese prefer low cost all inclusive packages.


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